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Historically, directory-based advertising targeting our strong health club traffic. Saw excellent open rates on newsletter insertion and clickthroughs from our recruitment sites.
Targetting our fitness audience, they responded well to the New balance promotions mainly through expandable display and targetting our runners and fitness channels.
Similar in delivery to the Marine campaigns, the target was ABC1 males and our male orientated Netfit.co.uk audience ensured we get repeat bookings.