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Display and directory based advertising across the UK promoting their growing health club chain. Coupled with some good creative, clickthroughs reached 4% on specific campaigns.
Using advertorial, direct marketing and email methods, we communicated the "benefits of caffeine alongside exercise" to consumers and our personal trainer community.
With suprisingly good clickthrough rates for a display-only campaign, our objective was to reach the "over 50's" audience as well as ABC1 males and females.