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Targetting our fitness audience, they responded well to the New balance promotions mainly through expandable display and targetting our runners and fitness channels.
This was a display campaign that was targetting "over 50's" to experience Mercedes products. This perfomed well and has since rebooked on a number of occasions.
Using advertorial, direct marketing and email methods, we communicated the "benefits of caffeine alongside exercise" to consumers and our personal trainer community.