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This was a display campaign that was targetting "over 50's" to experience Mercedes products. This perfomed well and has since rebooked on a number of occasions.
With a comprehensive range of equipment, our various channels provided both affiliate and direct selling to increase sales of leading brand fitness equipment.
Affiliate and 'minisite' format worked across our network using advertorial and display. ALso used a highly successful competition via our 250,000+ email audience.