Historically, directory-based advertising targeting our strong health club traffic. Saw excellent open rates on newsletter insertion and clickthroughs from our recruitment sites.
Using Display and Directory Ads, thehealthfinder generates over 3% clickthrough rates for their health club campaigns. Working with us for over 5 years and counting.
With suprisingly good clickthrough rates for a display-only campaign, our objective was to reach the "over 50's" audience as well as ABC1 males and females.