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Similar in delivery to the Marine campaigns, the target was ABC1 males and our male orientated Netfit.co.uk audience ensured we get repeat bookings.
Working with our ad agency, Nike and Nike+ used various display campaigns for targeted products as well as brand awareness. Initiatves always get a strong response.
Integrated display program with leaderboard, tower and engaging MPU have performed exceptionally well targeted monthly, quarterly campaigns reaching 4% CTR for MPU.