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Targetting our fitness audience, they responded well to the New balance promotions mainly through expandable display and targetting our runners and fitness channels.
Our network delivered cost-effective PT recruitment through our site SpaandLeisureJobs.co.uk. In addition, advertorial and course promotion was extremely cost-effective.
Affiliate and 'minisite' format worked across our network using advertorial and display. ALso used a highly successful competition via our 250,000+ email audience.